We will soon be part of the SunRice Group!
SunRice Group was founded by Australian rice farmers in 1950 and is now one of Australia’s most loved food brands and a global food success story. SavourLife will form part of CopRice, the SunRice Group’s animal nutrition division.
CopRice is already a trusted supplier of SavourLife and has been helping us make some of our food products for the past three years at its pet food plant in regional NSW.
By being part of the SunRice Group, we will have access to the resources, pet nutrition expertise and manufacturing capabilities of one of Australia’s most experienced food companies. We will also have the backing of a global company that carries at its heart the farmers’ ethos of making a difference, which importantly aligns with our own values here at SavourLife. This will enable SavourLife to take huge strides towards achieving our mission to make sure no adoptable dog in Australia is euthanised. Dogs have always been relied on by Aussie farmers as a trusted partner, so it is only fitting that it will be farmers who will be helping rescue dogs!
You might now be thinking, “but sometimes things change when companies get bought”. There will be no change to our team, no change to our recipes, no changes to where we make our food, and I remain in place running SavourLife, as I always have. Most importantly, there is no change to our social mission or donation model. Everything remains in place.
This is about two Australian companies that align in their purposes coming together. It’s a huge opportunity for the SunRice Group to help grow our business, which will expand our ability to deliver on our mission.
It’s exciting times for us and for the rescue dogs of Australia. We can’t wait to show you what we can achieve together.
Michael
